(General Mills) Of the Big Three of Monster Cereals this is the most exciting in that it doesn't seem to be guaranteed the annual re-release his more corporeal living dead colleagues enjoy, thus is a rare-er treat, but it tastes the worst of all of them. Definitely not particularly blueberry flavored. And not even blue, more purple-ish. I suppose they never said "blueberry" anywhere. Also, I hear they got rid of the chemicals in Monster Cereals that turned kids' poop colors...boo indeed!