(Frito-Lay, 2021) At first I (briefly) thought Cheetos, Funyons, and to a lesser extent, Doritos flavored potato chips were several dreams come true, but then I just got mad. Lays is supposed to be using advanced food science to make a chip that tries (and ultimately, yet nobly, fails) to suggest the flavor profiles, narrative, and spirit of complex regional entrees...maybe even simulating a whole meal Willy Wonka magic blueberry gum-style! This is just taking the dust from other chip-like snacks that they had lay-ing around and shaking it on their potato chips. What's next? A barbecue potato chip flavored salt and vinegar potato chip? A Pringles flavored Lay's chip? A potato chip bag flavored potato chip? La(y)me!*
*That is supposed to be "lame" merged with Lay's, not an incite to "lay me," which this potato chip company is certainly not welcome to do. Until they can create a convincing Jim Shoo chip.